Participants of the MasterCard Easy Savings program will be eligible to receive a 20 percent rebate on all point-of-sale hardware purchases made through ShopKeep.com, ShopKeep announced yesterday (Sept. 3).
Small businesses will be able to use the rebate on items such as printers, cash drawers and other equipment.
As part of the company’s push to help small businesses prepare for the upcoming EMV liability shift on Oct. 1, it will also provide MasterCard Easy Savings members with a free Apple Pay and EMV-compatible card reader when they sign up for ShopKeep.
“We're excited to work with MasterCard, and it couldn’t have come at a better time,” Norm Merritt, CEO of ShopKeep, said in a company release.
“We know that the power of our solutions combined with the broad reach of MasterCard will help achieve our mission of empowering small businesses to take back Main Street. As the U.S. transitions to EMV technology, our participation in this program will help more independent merchants in America ensure they have the appropriate technology in place to run smarter, more sustainable businesses.”
The MasterCard Easy Savings program offers eligible MasterCard small business credit, signature debit and business prepaid cardholders automatic rebates from merchant partners. MasterCard small business cardholders enrolled in the MasterCard Easy Savings program receive rebates on a range of offers, including airfare, truck rental, business gifts and email marketing.
“The program was built to provide additional value to our small business cardholders, helping them save on every day purchases,” said Jay Singer, SVP of North America commercial products for MasterCard.
“With ShopKeep on board, small businesses will have access to more technical solutions that can help save time and money and potentially improve their bottom lines.”
Not only does ShopKeep offer its users point-of-sale and payment technology, but it also provides a complete operating system, a customer marketing platform, inventory and staff management, back-end reporting and detailed analytics to its clients.
In July the company secured $60 million in Series D funding, bringing the total funding raised to $97.2 million at the time.