Cheap and farm fresh food coming out of a high profile chef’s kitchen to an office desk might not sound like reality, but a California based startup isn’t just promising that, but actually delivering it.
Sprig, an on-demand food delivery service, is currently serving Palo Alto and San Francisco, and is soon expanding to the Chicago with a Series B $45 million funding from Social+Capital and Greylock Partners.
The app-to-kitchen service accepts orders on its iPhone and Android app and promises to deliver meals from its select short menu within 20 minutes of receiving an order. The cost? About $10 and a $2 fee, which covers delivery and tip.
“It wasn’t possible to do what Sprig was doing 5 to 10 years ago,” Sprig CEO Gagan Biyani told TechCrunch. “If you look at companies like Domino’s, what they were doing was a logistical nightmare. Today we can orchestrate that much more beautifully with the technology and data science we use to route drivers more efficiently.”
Since its launch in November 2013, the company has served over half a million meals in San Francisco and has gone through 400,000 pounds of locally grown organic produce.
“With Sprig, we’ve shown we can grow to a large amount even within one market. If you look at the most successful companies, they’re growing within their existing markets and adding. New customers are still finding Sprig today in San Francisco,” Biyani said.
In March 2014, the company raised $10 million in Series A funding from Greylock Partners with Battery Ventures and Accel participating.