4 Conversion Blind Spots Costing Large Retailers $162B Each Year


To attend this live digital discussion on Thursday, July 21st at 1:00 PM (EST), please complete the registration form shown below:

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About The Live Discussion:

While they may have more resources at their disposal, large retailers do not seem to do any better than their smaller merchant counterparts when it comes to converting online shoppers into buyers at checkout, especially when using a mobile device.

Underperforming merchants are leaving an estimated $162 billion in annual revenue on the table when they are unable to convert an online shopper to a buyer.

Brick-and-mortar merchants have acknowledged the checkout conversion struggles they’re facing, but at the same time many large retailers aren’t adequately addressing four major blind spots that get in the way of a better performance.

These blind spots include: 

– The lack of relevant data (the data blind spot)

– A lack of a having a checkout conversion strategy (the strategic blind spot)

– The reliance on in-store POS partners to deliver an eCommerce and mobile checkout experience (the hardware blind spot)

– An unrealistic expectation of omnichannel at the expense of perfecting a multichannel experience first (the omnichannel blind spot)

On Thursday, July 21 at 1:00 PM (EST), MPD CEO Karen Webster will be joined by Scott Fitzgerald, SVP at BlueSnap, for a live digital discussion where they will dive into the data from the Q2 2016 Checkout Conversion Index, including how the overall index improved three points to 56.4 from the first quarter of this year.

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Digital Discussion Presenter:

Scott Fitzgerald

SVP of Marketing at BlueSnap

Scott Fitzgerald is SVP of Marketing at BlueSnap. Scott has a strong background with a blend of marketing, sales and general management experience in payments and enterprise technology. Before coming to BlueSnap, Scott most recently worked at ACI Worldwide where he held VP-level positions in product management and marketing. During his tenure at ACI, Scott was instrumental in the company’s global rebranding and in expressing the vision and strategy for ACI Universal Payments. Prior to joining ACI, Scott held senior sales and marketing positions at CA Technologies.

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Digital Discussion Host:

Karen Webster

CEO of Market Platform Dynamics

Karen Webster is one of the world’s leading experts on payments, commerce and retail innovation and a strategic advisor to CEOs and Boards of multinational players in those sectors. As CEO of Market Platform Dynamics, she works extensively with the most innovative players in the payments, financial services, mobile, retail, B2B, digital media and technology sectors to help them maximize the value of their platform assets, design disruptive new business models and ignite and monetize new innovation. Karen also serves as a member of the advisory board for several emerging companies.


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