“Latin America is one of the fastest-growing video game markets in the world, yet millions of its players have long faced barriers to purchasing content because of how they pay,” the cross-border payments company said in a Monday (Sept. 28) news release.
With this collaboration, NetEase will offer players throughout Brazil, Mexico, Argentina, Chile and Peru access to the region’s widely used local payment methods as well as credit and debit cards. These methods include Pix in Brazil, SPEI in Mexico, PagoEfectivo in Peru, and the digital wallet Mercado Pago across Latin America.
The release noted World Bank data showing that just 25% of adults in Latin America have a credit card, while more than half of people 15 and older have made a digital payment.
“For those without access to credit cards, this payment gap is increasingly being filled by local payment methods, including those now available to NetEase Games Club through Ebanx,” the release said.
We’d love to be your preferred source for news.
Please add us to your preferred sources list so our news, data and interviews show up in your feed. Thanks!
The figures cited here are in keeping with research by PYMNTS Intelligence into digital payment adoption in Latin America.
Those payments constituted 48% of eCommerce transaction value and 30% of in-store transaction value in the region in 2024, up sharply from a respective 14% and 2% ten years earlier. Meanwhile, experts anticipate these shares to climb further to 66% of online purchase value and 49% of in-store transaction value by 2030.
PYMNTS spoke earlier this month with Sebastian Fantini, director of product at Ebanx, about the use of payment bundles to deal with fragmentation, which can slow cross-border expansion when each new market and each new method mean a new integration effort.
The payment bundle model groups methods that share technical characteristics or serve related commercial requirements, letting portions of an integration be reused across methods and markets, that report said.
“When we talk about Latin America, it’s quite wrong to treat [it] as one single block,” Fantini told PYMNTS in an interview, offering one example. “Each country has its own payment ecosystem, players, payment methods, and maturity level as well.”
Ebanx’s payment bundles bring 200-plus supported payment methods into four groups defined by “technical architecture and strategic purpose,” PYMNTS wrote.
“The approach connects reusable integration patterns to clear business outcomes, such as expanding card reach, acquiring customers beyond cards, enabling recurring revenue and connecting consumers to trusted wallets and banking apps,” the report said. “Ultimately, the bundle integration becomes a growth strategy.”
Add as Preferred Source
