A new online marketplace for corporate procurement of technology and electronics has rolled out in Germany thanks to a partnership between Mirakl and Conrad.
The firms announced Tuesday (July 18) that Conrad Electronic is deploying Mirakl global eCommerce solutions to launch a B2B online marketplace as it looks to augment its existing digital sales efforts. According to the report, Conrad Marketplace expects to increase the number of products available on its platform to 10 million by the end of 2018.
The launch of the new solution comes two months after Conrad released a beta version of the platform.
“Conrad wants to gradually integrate other countries where the company is represented as well,” the news release said. “This year, there are plans for a rollout in Australia. Within the first few weeks following the launch, Conrad was able to gain a large number of new sellers.”
The online marketplace enables corporate buyers to compare products and offers. Conrad said it plans to deploy Mirakl solutions to expand its product range and promote usability and safety for its corporate buyers.
“The successfully implemented Conrad project is an important milestone for Mirakl, making more of a name for the company in Germany,” said Rabie el Hassani, the firm’s director of sales in Central Eastern Europe, in a statement. “We feel that winning a renowned customer such as Conrad sends a strong signal out to the market confirming our value.”
B2B eCommerce continues to gain traction among corporate suppliers and procurement professionals, but there are industry challenges that remain.
Research from 1WorldSync released earlier this year found omnichannel operations can often trip up the procurement process. Nearly half of suppliers said in a survey they have lost at least $1 million because of the challenging omnichannel selling process, while more than a tenth said they had lost at least $3 million. The report surveyed 400 sellers across Europe and the U.S., with respondents noting consistency of product information across sales channels as an especially tall hurdle to overcome in today’s omnichannel commerce environment.