Uber Drives 15-Minute Grocery Delivery in Paris

Uber, Carrefour, grocery, delivery, paris

Uber is driving into Paris with 15-minute grocery delivery, taking on the many rival startups in Europe all looking for a piece of the store-to-door delivery pie.

The rideshare and food delivery giant expanded its partnership with the French grocery chain Carrefour to launch the service — Carrefour Sprint — which is available on the Uber Eats app starting Tuesday (Oct. 26), according to multiple media reports.

Delivery drivers will shop for groceries at a network of nine dark stores instead of going to Carrefour supermarkets. The small warehouses are run by the French start-up Cajoo, a Carrefour partner, and has a team of pickers and packers that will get the orders ready for the drivers.

See also: Uber Eats Leverages Halloween to Launch In-App Specialty Stores

Uber’s competition in Paris includes Getir, Gorillas, Zapp, and Yandex. Deliveroo is also delivering groceries in partnership with retailer Morrisons.

The Uber-Carrefour collaboration will offer shoppers close to 2,000 food and pantry items, including produce, dry goods, and cleaning supplies. The Carrefour Sprint service is only in Paris but will be rolled out soon to Lyon, Bordeaux and Toulouse.

“Over the past 18 months people have increasingly come to expect quick and reliable delivery of everyday essentials to their doorsteps,” said Eve Henrikson, regional general manager of Uber Delivery EMEA, CNBC reported. “In Europe alone we’ve seen a triple-digit increase in demand for grocery delivery.”

Uber is also partnering with GoPuff in the U.S. for fast delivery of everyday essentials. GoPuff is planning to expand its grocery delivery unit and acquired Dija in August to help.

Read more: Turkish Grocery Delivery App Getir Adds More Investment Capital

Turkish competitor Getir topped $1.1 billion in fundraising as of last month and almost tripled its valuation to $7.56 billion. Getir operates across seven U.K. cities in addition to Amsterdam, Paris, Berlin, Madrid and Barcelona. The company is looking to move into the U.S. by the end of this year.