That integration, the company said in a statement, lets merchants have the “frictionless checkout experience” that would lead to an expanded reach to touch shoppers globally and also boost conversion rates.
“We are thrilled to make Visa Checkout available in our platform,” said Ralph Dangelmaier, BlueSnap’s chief executive officer. “We think the wallets are critical for online merchants to capture the most mobile shoppers.”
Through the linking between the two firms, BlueSnap routes transactions to multiple acquiring banks to boost transaction success rates, as a direct result of lessened friction at the checkout point.
Visa Checkout lets consumers register any network branded debit and credit card to checkout online via any device– from smartphones to laptops. The reduction of the number of forms that need to be completed by a shopper and a shorter checkout experience means higher conversions across mobile devices. Third-party research from comScore shows that Visa Checkout customers have a completion rate of 86 percent of transactions, with a 51 percent higher conversion rate than those customers measured using a traditional merchant online checkout process.
“Visa Checkout is more effective than other checkout options at driving conversion for merchants, who are still losing valuable customer sales on the smaller shopping screens of mobile devices,” Sam Shrauger, senior vice president of digital solutions at Visa, said in a statement. “We’re thrilled to make it easier for merchants to integrate Visa Checkout across their payment platforms through BlueSnap’s Powered Buy gateway.”