MoneyGram announced Friday (Oct. 21) MoneyGram Kameleon, a turnkey product that offers a customized website for agents looking to offer a money transfer and payment experience, is now available to all U.S. retailers, financial service providers and telcos.
In a press release, MoneyGram said MoneyGram Kameleon, also known as Money Transfer as a Service (MTaaS), extends the same services as MoneyGram‘s award-winning mobile and web experience into a third party’s website. Its adaptive platform has a control panel that allows agents to customize content, colors and images in real time so it fits perfectly with their branding and marketing strategies. The platform also uses responsive design so it dynamically works for mobile, tablet or desktop.
“MoneyGram Kameleon is already creating a great online experience for customers who frequent Walmart.Moneygram.com, which is powered by the product,” said Alex Holmes, MoneyGram’s chief executive officer, in the press release. “Today, we are focused on building on that momentum and expanding our private-label service to other businesses looking for a dynamic online site to connect with customers that can also be branded and updated easily.”
Integration with MoneyGram Kameleon only requires a few lines of code, so any business can easily offer these services across their digital channels. This also provides customers with secure and convenient service anytime, anywhere without the need for a storefront location.
Customers who use websites and mobile services powered by MoneyGram Kameleon enjoy features such as guest sending and MoneyGram’s “Track a Transfer” tool. Through the platform, users can send money to any of MoneyGram’s more than 350,000 agent locations, as well as bank accounts around the globe. Last month, MoneyGram and Walmart launched the upgraded Walmart.Moneygram.com site built on the MoneyGram Kameleon platform.