Khosla Ventures led the new round, according to the press release. Existing investors Hedosophia, Ribbit Capital, Spice and Thrive Capital joined, along with new investor Positive Sum. Imprint now has more than 2 million members. Its partner brands represent more than $500 billion in yearly U.S. consumer spending. This year it launched card programs with Albertsons Companies, Fanatics, Kroger and Shell. Total cardholder spending across its partners more than doubled between 2025 and 2026. Imprint also added $1.5 billion in borrowing capacity to fund card balances.
“From AI chats to personal agents, every digital touchpoint is quickly becoming personalized. In this future, the brands that invest in understanding who their customers really are, and building relationships with each individually, will win,” said Daragh Murphy, founder and CEO of Imprint. “Imprint helps brands create financial products to earn a place in their customers’ everyday lives, and make them feel like a regular, uniquely recognizing and rewarding them for their loyalty.”
The company pointed to a projection that agentic commerce, where AI agents shop on a person’s behalf, could shape up to $1 trillion in U.S. retail revenue by 2030. To prepare, Imprint released a tool that lets AI agents securely see members’ rewards, virtual cards and purchase history. Members can review and approve any purchase an agent starts. Imprint said its own AI tools have also tripled how fast its engineers turn ideas into working software over the past 18 months.
The funding will also help Imprint reach customers who can’t get a traditional card. Its new product, Imprint Access, is aimed at an estimated 32 million Americans with little or no credit history. It uses a refundable deposit to give them the same rewards as a brand’s regular card. With responsible use, they can build credit and move up to an unsecured card. Founded in 2020, Imprint owns its full technology stack, from approving applicants to servicing accounts and running rewards.
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