Retail

Drizly Launches Connect To Make A World Of Liquor A Day Away

Among the problems with discerning taste in alcohol are local limitation — one’s drinking will only be as good as the booze in stock in their general area.

But this is a problem omnichannel beer/wine/liquor delivery service Drizly believes it can solve — and solve quickly — by bringing the entire world of alcohol to their consumers within a day of an order being placed.

The program is called Drizly Connect and it’s launching in Boston and D.C. this week to give local shoppers the option to purchase from a list of beers, wines, and spirits that is literally tens of thousands of items long.

According to the firm, the expansion into the next-day delivery program is part of a “continued push to modernize the alcohol supply chain” by making it that much easier for customers to find what they want, buy it and have it within a short amount of time. The closer the item, the shorter the time. If Drizly can find it on the shelves of a local store, buyers can often have it delivered within the hour.

“Without Connect, when a customer walks into a liquor store and that retailer doesn’t carry the product they want, the customer either settles for something else or leaves empty-handed,” said Nick Rellas, CEO and co-founder of Drizly. “Connect gives Drizly users a seemingly endless aisle experience in the palm of their hand available next day, for the first time ever. This is Drizly’s next step in evolving the alcohol shopping experience.”

Drizly faces competition in the market. Amazon delivers alcohol through Prime in some cities, and Instacart is working with local omnichannel liquor retailer vinodivino to offer Boston customers same-day delivery of wine, liquor, and beer.

But Drizly brings some special sauce to this table, as it has an exclusive relationship with the Wine & Spirits Wholesalers of America trade group. That gives the firm a unique ability to negotiate a maze of regulations to offer inventory straight from wholesale warehouses, meaning Drizly by fare wins on selection of goods.

Obviously, Drizly can’t make that entire selection available on-demand, but perhaps it doesn’t have to, particularly when it is trying to grab up those speciality orders that need to be right more than they need to be fast.

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