That’s not to say online shopping and experiences aren’t becoming more important for grocery, however. A growing number of consumers consider online experiences, paired with physical store visits, to be one of the most influential factors in where they shop, according to the latest PYMNTS Enterprise Retail Grocery Report.
Offering omnichannel features is becoming all the more crucial as tech-savvy millennials gain more spending power and influence. To win their loyalty and that of older, more affluent consumers, grocers not only need to have better prices, expanded product selection and convenient location, but also need to provide a compelling online grocery experience.
Nevertheless, grocery retailers big and small are feeling the “Amazon effect.” More customers want to pay with their phones or have access to features like curbside pickup and online deals. The ability to provide such features is going to be essential for retailers as grocery moves forward.
About the Report
The PYMNTS Enterprise Retail Grocery Report gauges over 300 data points and analyzes consumers’ shopping habits at 250 of the largest enterprise retailers in the United States. The report includes data on the ways consumers are approaching retail and covers the main trends in consumer grocery shopping.