The private sector has morphed the word “loyalty” into something that has nothing to do with loyalty. This, says MPD’s Thad Peterson, is a problem. In “Redefining Loyalty,” Peterson argues that businesses need to focus on changing customer behavior through rewards and incentives because that’s...
We’re barely halfway through March, and already this month we’ve seen two big moves in the mobile payments space. PayPal’s new Here system uses mobile phones and blue dongles to strengthen a well-known company’s standing with small merchants, while Green Dot’s acquisition of Loopt yielded...
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So much for first-mover advantage. PayPal Here was unveiled today as not the first, not the second, and by many counts not even the third or even fourth small business solution designed to turn phones into POS terminals. And, based on what I’ve seen and...
Groupon has hired Curtis Lee away from Zynga, where he had been working as director of product management. At Groupon, Lee will hold the title of Vice President of Consumer Products. Get the Full Story Complete the form to unlock this article and enjoy unlimited...
One of every five Americans use a mobile device to access banking services, according to a new study commissioned by the Federal Reserve Board. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...
A blog post published by mobile payment startup Card.io shows how its software will support the in-store payment solutions provided through PayPal Here. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...
The media was abuzz last week over Target’s clever move to combat “showrooming.” Showrooming is the latest word to take up entry into Webster’s dictionary and describes the following phenomenon: consumer with smart phone and Amazon’s Price Check app uses physical store to zap a...
Mary walks into her favorite store on her way home from lunch with a few friends. Upon entering the store she’s greeted by name by the shopkeeper and asked how she liked her purchases from two weeks ago. She’s also told that more of her...