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In a recent study on actual purchase intention, around 70% of people at Walmart.com said they were “likely” or “very likely” to buy on the site, while 59% said the same for Target.com and only 32% said the same for Kmart.com. Why did Walmart.com do...
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Branded as “My Mobile Offer,” this first-of-its-kind solution leverages the combined characteristics of Short Message Service (SMS), mobile advertising and traditional marketing. Read More Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...
As competition ramps up, banks that want to target the consumers most likely to advocate on their behalf should consider targeting mothers who frequently use social media. Read More Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...
MasterCard’s new In-Control Card (the name speaks for itself but more details on their Product Profile)–illustrates the good side of behavioral economics. Read More Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...