After starting the day at a deficit, Facebook picked up momentum after announcing several new products at its f8 developer conference, including the Mobile Ad Network.
Facebook’s stock has picked up around 2.8 percent after announcing its mobile ad network. According to TechCrunch, this new network will allow the site to grow network without cluttering the site and apps with more ads.
With this new network, the site will have the ability to target users across the apps that they use while targeting them based on the information they have shared with Facebook.
“I’m really excited about this Audience Network,” Mark Zuckerberg told developers during its F8 conference. “This is really the first time that we’re going to help you monetize in a serious way on mobile.”
The company is also looking into linking apps to one another without sending users to the web.
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