Indiegogo Life has grown into a new brand all its own.
Yesterday (Oct. 21), the crowdfunding platform Indiegogo launched Generosity, a standalone site dedicated to raising money for nonprofits and social causes.
The new platform, VentureBeat reports, is a retooling of Indiegogo Life, the originating site’s charity-focused arm that first launched last December. That site addressed fundraising efforts for personal causes (such as medical expenses) and not — as it will in its expanded form as Generosity — nonprofit organizations.
The outlet notes the additional significance of Generosity marking the first occasion that Indiegogo has launched a service outside of its own domain.
Generosity’s mission statement, posted on its site, reads in part: “Indiegogo started in 2008 with a simple idea: Give people the power and resources to bring their ideas to life … Inspired by the seemingly boundless creative spirit of our users, we challenged ourselves to do more — to create a place for the people and organizations that are improving the world every day through good causes, both small and large, personal and global … Generosity is a community for showing and sharing compassion through socially conscious fundraising.”
Via VentureBeat, there are four nonprofit organizations partnered with Generosity at the time of its launch: Positive Planet, which helps Syrian refugees start businesses; Khan Academy Lite, which provides learning networks for people without Internet access; the Leukemia and Lymphoma Society; and Project Scientist, which is involved in educating girls in the STEM (science, technology, engineering and mathematics) fields.