Standalone Social Cause Crowdfunding Platform Launches

Indiegogo Life has grown into a new brand all its own.

Yesterday (Oct. 21), the crowdfunding platform Indiegogo launched Generosity, a standalone site dedicated to raising money for nonprofits and social causes.

The new platform, VentureBeat reports, is a retooling of Indiegogo Life, the originating site’s charity-focused arm that first launched last December. That site addressed fundraising efforts for personal causes (such as medical expenses) and not — as it will in its expanded form as Generosity — nonprofit organizations.

The outlet notes the additional significance of Generosity marking the first occasion that Indiegogo has launched a service outside of its own domain.

Generosity’s mission statement, posted on its site, reads in part: “Indiegogo started in 2008 with a simple idea: Give people the power and resources to bring their ideas to life … Inspired by the seemingly boundless creative spirit of our users, we challenged ourselves to do more — to create a place for the people and organizations that are improving the world every day through good causes, both small and large, personal and global … Generosity is a community for showing and sharing compassion through socially conscious fundraising.”

Via VentureBeat, there are four nonprofit organizations partnered with Generosity at the time of its launch: Positive Planet, which helps Syrian refugees start businesses; Khan Academy Lite, which provides learning networks for people without Internet access; the Leukemia and Lymphoma Society; and Project Scientist, which is involved in educating girls in the STEM (science, technology, engineering and mathematics) fields.

The outlet further notes that anyone with an existing fundraising campaign (in the area of nonprofits or social causes) on Indiegogo is able to transfer it to the Generosity site.

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