Social Commerce

Social Commerce
Social Media Shoppers Are Minority but Highly Satisfied
August 03, 2023

Fourteen percent of consumers, representing approximately 36 million shoppers, buy items through social media. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Social Commerce
From Inspiration to Consideration, Pinterest Credits AI for Why Its 465M Users Are Shopping 
August 02, 2023

Pinterest reported 8% growth in monthly active users (MAUs), reaching 465 million. Although this growth rate was similar to the previous quarter, the company noted that users were spending more time on the platform, thanks in part to improved post and ad recommendations made possible...

Social Commerce
Pinterest Says Interest in Shoppable Posts Jumped By 50%
August 02, 2023

Pinterest says its efforts to become a shopping destination are bearing fruit. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...

Social Commerce
Snap’s Global Expansion Shows Promise, but Revenue Tells Different Story
July 26, 2023

Quarter after quarter, retailers have been singing the same old song, citing macroeconomic challenges as the hook. While the hook remains the same, there’s a new verse being added: U.S. consumers aren’t spending.  Get the Full Story Complete the form to unlock this article and...

Social Commerce
X Offers Discounts and Incentives to Win Back Advertisers
July 25, 2023

X, the social media platform formerly known as Twitter, is reportedly trying to gain back advertisers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily...

Social Commerce
Twitter’s Iconic Blue Bird Logo Replaced With ‘X’
July 24, 2023

On Monday (July 24), Twitter officially pulled the trigger on an ambitious rebranding effort spearheaded by its multibillionaire owner, Elon Musk. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...

Social Commerce
YouTube Presents Contextual Commerce Opportunity for Food Brands 
July 24, 2023

Among consumers who make purchases from social media, PYMNTS research shows, food and beverage shoppers disproportionately turn to YouTube to find inspiration and products. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

Social Commerce
Musk to ‘Bid Adieu’ to Twitter’s Longtime Bird Logo
July 23, 2023

Twitter’s iconic bird logo could soon fly the coop. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you...

Social Commerce
Threads User Engagement Drops to 4 Minutes From 19 Minutes
July 21, 2023

Threads’ user engagement reportedly continued to decline in the second week since its launch. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...