Instagram has begun testing ads in the Instagram Shop tab, starting with a limited test involving U.S. brands including Away, Boo Oh, Clarepaint, Deux and Donni Davy to see if brands and users find the new initiative valuable enough to make a permanent feature. Get...
Instagram on Tuesday (Aug. 3) unveiled a hub within the social media platform that will show both organic and paid posts from similar businesses, with the aim of spurring creativity among its business users. Get the Full Story Complete the form to unlock this article...
Social media firms are placing their bets on the wave of interest in social commerce, in which their respective platforms essentially become storefronts where users can discover and buy all kinds of products. Get the Full Story Complete the form to unlock this article and...
Twitter has launched Shop Module, a pilot version of an in-app shopping tool that will allow users to click on and purchase products without leaving the social media platform. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...
Online sharing site Pinterest is moving to make inroads into the social commerce movement and extending tools to help creators monetize their pins. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...
It was a good day in earnings for social media networks yesterday, as both Twitter and Snap Inc. reported their strongest growth in years, narrowing losses, major advances to their active user counts and ambitions to do more with their social media platforms to insert...
The proverbial tip jar is getting a bit of a digital makeover, as startups and big names are looking to maintain their hold on content creators by making it easier for those artists, performers and influencers to be paid. Get the Full Story Complete the...
YouTube’s new “Super Thanks” tool will allow users to tip creators from one of four price points between $2 and $50, or whatever the regional equivalent is, The Verge reported Tuesday (July 20). Get the Full Story Complete the form to unlock this article and enjoy unlimited...
Yelp’s new “Yelp Audiences” platform will help advertisers target consumers around the web, according to a press release. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...