Jesse Kwong
SAN FRANCISCO, CA [7/1/25] – Following Opendoor’s $39 million settlement over allegedly deceptive real estate practices, Hemlane is reaffirming its commitment to transparency, trust, and ethical technology in rental management. In an era when AI is reshaping real estate, Hemlane sets a new standard rooted in responsibility.
Hemlane uses AI to support, not replace, human intelligence and empathy.
Human-Led, AI-Supported Property Management
“Hemlane uses AI to assist, not deceive,” said Dana Dunford, CEO and Co-Founder of Hemlane. “Our approach is rooted in the belief that decisions in real estate, especially those affecting people’s homes, require human empathy and discretion. AI helps us get there faster, but doesn’t make the final call.”
Unlike valuation algorithms that obscure critical context, Hemlane’s AI is built around transparency and enablement. Rent estimates, for example, are generated using objective data such as comparable listings and multi-month market trends. This allows property owners to make informed, data-backed pricing decisions. The platform empowers users rather than overriding their judgment.
Where Hemlane Uses AI
Hemlane is pioneering AI in areas where automation improves efficiency without introducing ethical risk. This includes:
Responding to tenant inquiries to reduce average days on market to under 21 days
Troubleshooting repair requests, resolving 7% before human intervention is needed
Enabling smart search across structured data to offer round-the-clock support
Extracting key information from leasing documents to reduce manual entry errors
With over 100,000 rentals, landlords, and property managers across all 50 states, Hemlane aims to be the gold standard in tech-enabled rental management. From intelligent maintenance coordination to secure self-guided tours, Hemlane’s tools are designed to help scale portfolios while keeping owner and property management partners in control.
As real estate undergoes its AI transformation, Hemlane is leading with a model prioritizing responsible innovation.
About Hemlane
Hemlane is a leading property management platform built for independent landlords and managers. Operating in all 50 states, its software empowers real estate investors to manage rentals more efficiently through automation and local agent support. With a focus on transparency, tenant experience, and compliance, Hemlane delivers modern tools for a better rental experience for everyone involved.
Media Contact:
Jesse Kwong
Marketing Operations Manager
(855) 720-0224
