PYMNTS DATA AND ANALYTICS

Pandenomics

This study series measures the impact of the COVID-19 global pandemic on consumer and merchant behavior and explores the accelerated shift to a digital-first world. Pandenomics is a proprietary research and analytic framework and series of insights that measures the shift away from a primarily physical world toward a digital-first counterpart. This framework makes it possible to accurately profile the characteristics of these digital shifters as consumers place an increasing priority on preserving their personal and familial health and safety as they make decisions about doing business in the world.