PAYING AT THE PUMP
For the Paying At The Pump Report: What Drives Mobile Adoption, a GasBuddy collaboration, PYMNTS surveyed more than 10,000 consumers about how they use mobile apps during their gas purchases. The report includes 200-plus data points outlining the features and functions consumers value most when using mobile apps to pay at the gas pump.
Inside the NOVEMBER Study
- 68 percent of adults who pay for gas with mobile apps buy it as often as once per week
- 73 percent of users who pay for gas with mobile apps said they are more likely to visit the store again if the app experience is convenient
- More than half (57 percent) of consumers who pay for gas using mobile apps say they would do so more often if the apps could also pay for c-store products
- 85 percent of Bridge Millennials say that receiving discounts is the most important feature of a gas app