Mobile Banking App

Mobile Banking App

NEW DATA: Banks Win When Consumers Control Mobile Banking App Authentication

Personalization is key when it comes to mobile banking app security — just ask the two-thirds of consumers who say it is highly important to be able to set security requirements for specific transactions. In the Mobile Banking App Playbook, PYMNTS surveys 2,581 consumers to examine how giving customers the control can foster trust and give them an added sense of security.

Inside the May Playbook

  • 68 percent: Share of consumers who want to authenticate specific mobile banking transactions because it provides additional security
  • 66 percent: Share of bridge millennials who say it is “very” or “extremely” important to be able to choose which mobile banking app transactions to authenticate
  • 59 percent: Share of consumers who would like to receive real-time mobile banking app notifications about their account activity

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    Mobile Banking App Report