B2B Platforms Expand Embedded Finance to Enhance Customer Experience, Drive Revenue

B2B Platforms Turn Embedded Finance Into a Revenue Engine

B2B Platforms Expand Embedded Finance to Enhance Customer Experience, Drive Revenue

“B2B Platforms Expand Embedded Finance to Enhance Customer Experience, Drive Revenue,” a PYMNTS Intelligence and Marqeta collaboration, explores how embedded finance has become a defining competitive edge for B2B platforms. Drawing on insights from 30 heads of payment at U.S. B2B platforms, the report reveals a market in transition. Download your copy now.

Inside the December Study

  • More than half of B2B platforms report direct revenue increases from embedded finance, with larger platforms seeing the strongest lift.
  • Firms show greater interest in upgrading existing capabilities—especially digital wallets, payments and payouts—than in launching entirely new features.
  • Platforms say seamless integration with existing systems, strong regulatory compliance and effective risk management matter more than traditional ROI metrics.

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