Consumer-Centric Authentication Study

Consumer-Centric Authentication Study

The Consumer-Centric Authentication Study: Transforming The Consumer’s Digital Banking Experience analyzes survey response data from 2,835 American consumers regarding their control over and preferences for authentication controls when banking via mobile. The study identifies the transactions and use cases in which consumers feel control over authentication methods can be improved and the steps banks can take to entice their customers to more frequently download and use mobile banking apps. 

Inside the September Study:

  • 54.1 percent: Share of consumers who believe chances for fraud would decrease if they had more control over their mobile banking authentication requirements
  • 28.3 percent: Portion of consumers who would transact more via mobile banking apps if they were allows to authenticate specific transactions
  • 86.5 percent: Share of consumers who would like to add transaction-specific authentication methods to their digital banking experiences

    By completing this form, you agree to receive marketing communications from PYMNTS and consent to the sharing of your information with our sponsors, where applicable, in accordance with our Privacy Policy and Terms and Conditions. Sponsors may use this information to contact you directly. You may update your preferences or withdraw your consent at any time.

    to our daily newsletter, PYMNTS Today.

    Consumer-Centric Authentication Playbook