The Cryptocurrency Payments Playbook: Cryptocurrencies Gain Momentum As A Payment Option

The Cryptocurrency Payments Playbook: Cryptocurrencies Gain Momentum As A Payment Option

NEW PYMNTS DATA: 60 Percent Of Cryptocurrency Users Want Merchants To Offer Payment Discounts, Rewards

Sixty percent of cryptocurrency owners would be eager to use crypto for payments if doing so unlocked discounts — and even 23 percent of non-holders say the same. In the Cryptocurrency Payments Playbook: Cryptocurrencies Gain Momentum As A Payment Option, a PYMNTS and BitPay collaboration, PYMNTS surveyed over 8,000 U.S. consumers to discover exactly what merchants need to do to seize this untapped opportunity.

Inside the July Report:

  • 63 percent: Share of cryptocurrency holders who bought it as an investment and would be highly interested in using it to make online purchases that are more private or secure
  • 45 percent: Share of consumers who would consider using cryptocurrency to purchase financial services and say it would make transactions more private
  • 59 percent: Portion of cryptocurrency owners who would be “very” or “extremely” interested in using it to make online purchases if doing so resulted in discounts

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