Digital Card Usage: A Path Forward

Digital Card Usage: A Path Forward

NEW DATA: 75 Percent Of US Consumers Skip Using Digital Cards

Three-fourths of consumers who have access to digital credit and debit cards still don’t use them. New survey results in PYMNTS’ Digital Card Usage: A Path Forward study, a collaboration with IDEMIA, underscore the need for issuers to synch the accessibility of digital cards with activation strategies to boost usage the moment they are provisioned.

Inside the August Study

  • 104 million: Projected number of consumers with cards in a digital format
  • 47 percent: Share of consumers who are very interested in using digital cards in stores in the next 12 months
  • 30 percent: Portion of consumers who like to access their cards via digital wallets

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