Digital Platforms: How Consumers Shop And Pay For Big-Ticket Purchases

New Data Shows 88% of Consumers Still Go Offline to Pay for Big-Ticket Purchases

When it comes to buying big-ticket items such as cars and real estate, consumers do the bulk of their research online. But when it comes to making the purchase, 88% still choose nondigital payment methods. Digital Platforms: How Consumers Shop And Pay For Big-Ticket Purchases, a PYMNTS Rightpoint collaboration, surveyed 3,000 consumers to learn what digital platforms can do to close this engagement-payment gap.