Finding Retail’s Invisibles

Finding Retail’s Invisibles

Lease-To-Own Options Can Help Durable Goods Merchants Reach 79 Million Retail Invisibles

Seventy-nine million American consumers are unable to purchase durable goods like home furnishings and new tires they likely could afford if given access to traditional credit lines or flexible payment options. The Finding Retail’s Invisibles survey, a PYMNTS and Katapult collaboration, delves into why offering lease-to-own programs helps durable goods merchants build retail brand affinity.

Inside the September Study

  • 75 percent: Portion of U.S. consumers who obtained durable goods over the past year
  • 75 percent: Share of consumers who use lease-to-own options who say it is the only way they can afford to obtain durable goods
  • 35 percent: Portion of millennials who report that lease-to-own options encourage them to shop with a particular merchant

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    The Lease-to-Own Secret Report