Q4 2023: eCommerce Protects Main Street SMBs’ Bottom Line in a Cooling Market

eCommerce Fuels 2024 Optimism for Main Street Small Businesses

Q4 2023: eCommerce Protects Main Street SMBs’ Bottom Line in a Cooling Market

Although only 38% of Main Street SMBs that sell mostly in physical stores think their revenues will grow in 2024, that share rises to 57% for those who sell mostly online, and 61% that have an even split between eCommerce and physical locations, according to PYMNTS Intelligence’s latest study of 540 SMBs, “Main Street Health Survey Q4 2023: eCommerce Protects Main Street SMBs’ Bottom Line in a Cooling Market,” a collaboration with Enigma.

Inside the December Report

  • 36%: Portion of Main Street SMBs citing expanding customer reach as the most important reason to use online channels
  • 55%: Share of Main Street SMBs that say competitive pressure was an important reason for selling online
  • 45%: Portion of Main Street SMBs that say security issues is challenge firms face when selling online

    By completing this form, you agree to receive marketing communications from PYMNTS and consent to the sharing of your information with our sponsors, where applicable, in accordance with our Privacy Policy and Terms and Conditions. Sponsors may use this information to contact you directly. You may update your preferences or withdraw your consent at any time.

    to our daily newsletter, PYMNTS Today.

    Main Street Health Report