Money-Storing Apps Gain Favor With Consumers
Incentives and Rewards Driving Consumer Interest in Money-Storing Apps
Money-storing apps are more popular than ever, with seven out of 10 consumers using them to either purchase items or send money to friends. “Money-Storing Apps Gain Favor With Consumers,” a collaboration with Treasury Prime, draws on insights from 2,289 consumers to determine which features they prefer in such apps and how incentives could promote long-term use.
Inside the January Report
- 37%: Share of consumers who store money only in general-purpose apps
- 7%: Portion of consumers who store money only in merchant apps
- 15%: Share of consumers who store money in both general-purpose and merchant apps
