The Platform Business Data Readiness Survey: How Real-Time Data Can Drive Growth

The Future of Business Is Now: Real-Time Data as the Growth Catalyst

The Platform Business Data Readiness Survey: How Real-Time Data Can Drive Growth

Half of retailers and platform businesses have no access to real-time data. Those with higher data readiness were 52% more likely to have seen increased revenues. PYMNTS Intelligence’s latest report, “The Platform Business Data Readiness Survey: How Real-Time Data Can Drive Growth,” a collaboration with Fiserv, explores the relationship between analytics and growth.

Inside the October Study

  • 75%: Portion of highly data-reliant firms that saw increased revenue in the past year
  • 54%: Share of consumer-facing platform businesses that report having no access to real-time data
  • 76%: Share of firms saying that availability of sales data in real time is very or extremely important for decision making and business performance

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    Business Data Readiness