The Privacy Paradox: Securing Data To Build Customer Engagement

The Privacy Paradox: Securing Data To Build Customer Engagement

Two-Thirds Of Digital Shoppers Will Bolt If They Feel Unsafe Online

New PYMNTS data show that roughly 70 percent of consumers won’t share their personal information with a digital platform they have never used before, and will instantly abandon their carts if things don’t look and feel right. This and other insights in The Privacy Paradox: Securing Data To Build Customer Engagement, a Very Good Security collaboration.

Inside the August Study

  • 40 percent: Share of consumers who are more concerned with providing PII than they were 12 months ago
  • 62 percent: Share of consumers who are at least “somewhat” likely to provide PII if assured that data will be protected and not shared with third parties
  • 55 percent: Share of consumers who do not store payment details with merchants online who say they opt not to because of stolen data fears

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