Ordergroove - Relationship Commerce: Building Long-Term Brand Engagement - June 2022 - Discover how brands can use Relationship Commerce strategies to build enduring ties with consumers

Relationship Commerce: Building Long-Term Brand Engagement

Report: Consumers Spend, Shop More Online With Brands That Deliver the Personal Touch

Relationships matter, and nearly 8 in 10 US consumers have one with a merchant in the form of a subscription, membership or loyalty program. Relationship Commerce: Building Long-Term Brand Engagement, a collaboration with Ordergroove collaboration, a PYMNTS study of 2,826 consumers finds that the more personalized brands make that relationship, the more consumers shop and spend with them.

Inside the June Report

  • 79%: Share of consumers who participate in at least one retail membership, subscription or loyalty program
  • 90%: Portion of consumers who are likely to buy more products from brands they believe understand their buying preferences
  • 77%: Share of consumers with retail subscriptions who buy more products from brands they have relationships with than from those they do not

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