Making Loyalty Work For Small Businesses: Brazil Edition

Making Loyalty Work For Small Businesses: Brazil Edition

Report: Demand For Retail Rewards In Brazil Outpaces Actual Perks By A 5-to-1 Margin

Sixty-six percent of Brazilian consumers want to earn rewards for shopping with small businesses, yet only 16 percent actually have access to local loyalty programs. That’s just one of the findings included in PYMNTS’ new Making Loyalty Work For Small Businesses report, a collaboration with Pollinate.

Inside the July study:

  • 55 percent: Share of Brazilian consumers who regularly shop with local businesses
  • 105 million: Number of Brazilian consumers who want to earn rewards for shopping locally
  • 65 percent: Share of Brazilian consumers who would want banks to enable local businesses’ loyalty programs

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    Making Loyalty Work for Small Businesses Playbook