The Best-In-Class Modern Card Issuer: Driving Customer Lifetime Value Through Innovation

Best-in-Class Issuers Use Seven Strategies to Boost Customer Lifetime Value, Study Finds

The Best-In-Class Modern Card Issuer: Driving Customer Lifetime Value Through Innovation

What does it take to be best-in-class for issuers? Exclusive new data shows that those with high customer lifetime value (CLTV) use seven distinct monetization strategies, outperforming lower-CLTV peers in profitability and customer engagement. The “Best-In-Class Modern Card Issuer: Driving Customer Lifetime Value Through Innovation,” a PYMNTS Intelligence and Visa DPS collaboration, provides insights from 451 card issuers on what it takes to optimize revenue and stay competitive. Read it now.

Inside the March Study

  • 21%: Share of card issuers surveyed that average a customer lifetime value (CLTV) of at least $2,500
  • 5: Average number of strategies used by high-CLTV issuers to monetize their
    issuing platforms
  • 62%: Share of high-CLTV banks and credit unions that use co-branding to monetize their
    issuance capabilities

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