Gen Z Isn’t Broke. They’re Smarter with Money Than You Think
The Gen Z Decoder Ring: Gen Z isn’t different. They’re digital by default.
Gen Z isn’t different. They’re digital by default. For “The Gen Z Decoder Ring,” PYMNTS Intelligence surveyed 25,000+ U.S. consumers to decode how Gen Z is rewriting the rules of just about everything digital, including payments and banking. From digital wallets to credit-building hacks, this data-rich report reveals why Gen Z isn’t just keeping up with the future; they’re leading it. Now available for download.
Inside the August Report
- Gen Z isn’t rejecting tradition. They’re just replacing friction with function.
- This generation of consumers has turned side hustles, savings and screen time into a system of control.
- Gen Z’s 425 digital touchpoints a month aren’t about screen addiction, but about seamless, system-level living.