Digital Fraud
ModCloth’s Data-Driven Approach to Tackling Fraud, Reducing False Positives
Combating fraud is a delicate balancing act for fashion eTailers. If they’re too casual with prevention, fraudsters will strike, but if they’re too stringent, good customers get pushed away. In PYMNTS’ new “Digital Fraud Tracker®,” done in collaboration with and supported by PayPal, ModCloth’s Geoff Van Haeren explains how data analysis is striking a balance between predicting good behavior and weeding out the bad.
Inside the August/September Tracker
- An interview with Geoff Van Haeren, president of indie clothing brand ModCloth’s parent company, Nogin, on how the eCommerce merchant is battling fraud while avoiding false positives
- The latest digital fraud developments, including how the global market size for multifactor authentication will hit $32 billion by 2021 and why businesses lose an average of 3% of their annual revenues to false payment card declines
- A Deep Dive analyzing how false positives negatively affect customer experiences and explaining how merchants are working to reduce their impacts
