Prove - Digital Identity: Ditching Passwords Could Unlock A $59 Billion Biometrics Market - November 2022 - Learn how consumers feel about identity authentication and the use of technologies such as biometrics and passkeys in place of passwords

Digital Identity: Ditching Passwords Could Unlock A $59 Billion Biometrics Market

Ditching Passwords Could Unlock a $59 Billion Biometrics Market

The findings come from this month’s “Digital Identity Tracker®,” a PYMNTS and Prove collaboration, which examined how advanced verification tech is not only boosting security but also giving 58% of consumers what they want — faster and more convenient biometric authentication.

Inside the November Tracker

  • An interview with fraud and identity threat industry expert Lenny Gusel on how targeted friction and advanced authentication can make payments more secure and user friendly.
  • With cyberattacks up 7% in the past year, ensuring the best possible security practices has never been more important.
  • Sixty-five percent of consumers are frustrated by passwords, and password overload leads to recycling and repetition in password choices.

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