Galileo - Embedded Finance Tracker®: How BaaS Can Help Fis Win More Customers - March 2023 - Explore the embedded finance opportunities BaaS can enable for banks, FinTechs and other financial players

Traditional Banks Risk Losing Ground to Banking-as-a-Service Rivals

How BaaS Can Help FIs Win More Customers

Banks are brands, but consumers care more about the brands they engage with on mobile apps or social media, Mbanq’s Vlad Lounegov explains – and why he says legacy banks must innovate fast to avoid having BaaS rivals eat their lunch. Read more in the March edition of the “Embedded Finance Tracker®,” a collaboration with Galileo.

Inside the March Tracker

  • Mbanq CEO and co-founder Vladimir Lounegov explains how actionable data and diverse revenue are there for the taking for banks that can make the right BaaS moves.
  • Several factors, including increased online credit card spending and the introduction of new services, are fueling embedded finance growth.
  • PYMNTS explores how BaaS technology partnerships can help banks leverage the data from BaaS to unlock more personalization opportunities.

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