Future of Identity Report

Future of Identity Report

Twitter’s Social Commerce Ambitions Highlight Need For Better ID Verification, Biometrics

As social media sites transform from messaging platforms to payment-processing social commerce hubs, Twitter’s Sudan Sethuramalingam updates PYMNTS on his company’s push to boost biometrics to improve identity and security. You’ll find that, and more, in the latest Future of Identity Report, a PYMNTS and AU10TIX collaboration.

Inside The July Report

  • An interview with Sudan Sethuramalingam, Twitter’s head of service technology and scaled operations, on why social media sites must frame identity verification as a platform benefit to offer safe and seamless user experiences that inspire trust
  • The latest identity verification developments, including why content sharing app TikTok is now collecting users’ biometric information and why Amazon is leaning on social media sites to cut down on false reviews
  • A Deep Dive examining why social media sites must rethink their approaches to digital identity to maintain users’ trust

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    Future of Identity