The media industry must walk a fine line to maximize Generative AI’s value proposition while safeguarding the public from malicious misuse.

Media and Entertainment Companies Go All-In on Generative AI 

Generative AI Tracker®: Does AI Have a Role in Scripting the Future of the Media Industry?

Generative AI has applications for the media industry ranging from creative enhancement to streamlining operations, but worries run the gamut from copyright infringement to job disruption to the propagation of deepfakes and misinformation. This edition of the “Generative AI Tracker®,” a collaboration with AI-ID, explores how the media must walk a fine line to maximize the technology’s compelling value proposition while safeguarding the public from its malicious misuse.

Inside the February Tracker

  • Companies, both new and established, are leveraging generative AI to reimagine media experiences.
  • Use cases showcasing generative AI’s potential are poised to disrupt the media industry.
  • The use of generative AI in media brings complex ethical, legal and social questions into focus.

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