The Three Things Latin American Consumers Want From An Online Shopping Experience
Global Merchants’ Guide To Latin America – November 2021
Latin American consumers are shopping more online, but marketplaces that want to gain their trust, loyalty and business need to do more than offer them products to buy. In the inaugural Global Merchants’ Guide To Latin America, a PYMNTS and EBANX collaboration, Camilo Riveros, director of innovation for eCommerce merchant Dafiti, explains how a localized approach to payments is key to fostering engagement and loyalty among the region’s consumers.
Inside the November Guide
- An interview with Camilo Riveros, director of innovation for Latin American eCommerce merchant Dafiti, on how the marketplace is taking a localized approach to payments to help grow customer loyalty and engagement in the region
- Recent Latin American payments headlines, including why 71% of Latin American eCommerce purchases in 2020 were made with credit and debit cards and how Uruguay native eCommerce marketplace PerdidosYa has announced a partnership with card network Visa for digital payments
- A Deep Dive examining why marketplaces must understand and make space for both localized and emerging digital payment tools to stay competitive in Latin America
