From Spark to Strategy: How Product Leaders Are Using GenAI to Gain a Competitive Edge
From Spark to Strategy: How Product Leaders Are Using GenAI to Gain a Competitive Edge
April 30, 2025  |  Artificial Intelligence

Generative AI (GenAI) is moving rapidly from buzzword to business enabler. Few roles have embraced this revolutionary shift as much as chief product officers (CPOs),...

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Smart Spending: How AI Is Transforming Financial Decision Making
Smart Spending: How AI Is Transforming Financial Decision Making
April 11, 2025  |  Artificial Intelligence

Artificial intelligence (AI) is transforming the way enterprises manage their finances. Nowhere is this more visible than in the accounts payable (AP) function. Currently, more...

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The Investment Impact of GenAI Operating Standards on Enterprise Adoption
The Investment Impact of GenAI Operating Standards on Enterprise Adoption
March 11, 2025  |  Artificial Intelligence

Enterprise AI is having a moment. As Nvidia CEO Jensen Huang said recently, “AI agents represent the new digital workforce. The IT department in every...

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Since March, Triple the CFOs Report Very Positive ROI From GenAI
Since March, Triple the CFOs Report Very Positive ROI From GenAI
February 14, 2025  |  Artificial Intelligence

Generative artificial intelligence (GenAI) is transforming the business landscape, reshaping how organizations operate. Enterprise CFOs, as key drivers of innovation and efficiency, are increasingly leveraging...

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GenAI’s ROI Divide: How Leading Industries Innovate While Others Lag
GenAI’s ROI Divide: How Leading Industries Innovate While Others Lag
January 06, 2025  |  Artificial Intelligence

Generative artificial intelligence (GenAI) can help drive innovation, enhance productivity, and transform operations, among other potential benefits. Yet data collected throughout 2024 reveals not all...

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Strategic GenAI Integration Is Unlocking Higher ROI for CMOs
Strategic GenAI Integration Is Unlocking Higher ROI for CMOs
December 04, 2024  |  Artificial Intelligence

Chief marketing officers (CMOs) are going beyond the basics with GenAI to unlock greater value. In October, a record share of CMOs reported very positive...

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How GenAI Is Reshaping Strategic Decision-Making and Staffing for CFOs
How GenAI Is Reshaping Strategic Decision-Making and Staffing for CFOs
November 07, 2024  |  Artificial Intelligence

As GenAI technology matures, its business applications are shifting from basic tasks to more complex, high-impact operations. CFOs are using GenAI not only to enhance...

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COOs Find the Key for a Positive ROI on GenAI: Customization
COOs Find the Key for a Positive ROI on GenAI: Customization
October 14, 2024  |  Artificial Intelligence

Most surveyed chief operating officers (COOs) from firms generating at least $1 billion in annual revenue report that they are expanding their use of generative...

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CMOs Leaning on GenAI for Market Research, Even as ROI Dips
CMOs Leaning on GenAI for Market Research, Even as ROI Dips
September 12, 2024  |  Artificial Intelligence

Most surveyed chief marketing officers (CMOs) from firms generating at least $1 billion in annual revenue report that GenAI’s most significant use case for their...

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