Social Commerce

Social Commerce
Blackstone Backs Off From TikTok Ownership Plans
July 20, 2025

Private equity group Blackstone has withdrawn from plans to invest in TikTok US. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....

Social Commerce
TikTok Reportedly Moving US Users to New App Before Sale
July 06, 2025

TikTok is reportedly creating a new version of its American app before a planned sale. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Social Commerce
TikTok Shop US Division Sees Another Round of Layoffs
July 02, 2025

TikTok has reportedly made the third round of layoffs in three months at its U.S. eCommerce division, TikTok Shop. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe...

Social Commerce
Trump Teases Deal to Sell TikTok to ‘Very Wealthy People’
June 29, 2025

President Donald Trump has reportedly found a group of investors to purchase TikTok. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....

Social Commerce
Trump Giving TikTok Extra Time to Find a Buyer
June 17, 2025

TikTok owner ByteDance has less than two days to find a U.S. buyer for the platform. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....

Social Commerce
Pinterest Adds AI-Powered Shopping Trend Forecasts for Advertisers
June 11, 2025

Pinterest has introduced two artificial intelligence (AI)-powered tools for advertisers that it says will provide enhanced ad solutions and shopping trend forecasts. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...

Social Commerce
Musk Back to ’24/7′ Work at His Companies Amid X Outage
May 25, 2025

After months of government work, Elon Musk says he is “super focused” on his companies. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Social Commerce
TikTok Shop Job Cuts Loom Amid Ban and Tariff Uncertainty
May 21, 2025

TikTok’s U.S. eCommerce workers are reportedly facing possible job cuts. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form,...

Social Commerce
47% of Consumers Check Customer Feedback Before Buying Recommended Items
May 15, 2025

Despite the booming influencer marketing landscape, American consumers exhibit a strong inclination to conduct independent research before committing to a purchase based on a social media recommendation. This highlights a nuanced dynamic where influencer endorsements hold some sway but are rarely the sole determinant of...