2021 Holiday Shopping Outlook

2021 Holiday Shopping Outlook

NEW DATA: Nearly 90% of US Consumers Plan Online Holiday Purchases in 2021 — 13% More Than in 2020

It’s almost go time for the holiday shopping season, and 87% of U.S. consumers plan to make at least some of their purchases online — 13% more than did in 2020. The 2021 Holiday Shopping Outlook, a PYMNTS and Kount collaboration, surveyed more than 3,600 consumers to learn what is driving online sales this holiday season and the impact of product availability and personalized rewards on merchant preference.

Inside the October Report

  • 87 percent: Portion of consumers who will make at least some of their holiday purchases online this year
  • 48 percent: Share of consumers who intend to make holiday purchases before Thanksgiving
  • 58 percent: Portion of consumers who are highly interested in shopping with online merchants that offer customer rewards

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