BNPL And The In-Store Opportunity: Why Merchants Must Offer Payments Flexibility At The POS

Merchants, Take Note: Consumers Want More In-Store BNPL Options Consumers may be equally eager to use BNPL whether shopping online or in-store, but in reality, it’s only available for about half of digital purchases and just one-fifth of transactions in physical stores. BNPL And The In-Store Opportunity, a PYMNTS and Zip collaboration, surveys 2,000 U.S. consumers to look at how merchants can close this gap and build lasting customer loyalty across both channels.
Inside the February Report
  • 56%: Share of luxury and specialty store shoppers who say they are highly interested in using installment payments for purchases online
  • 66%: Share of bridge millennial and millennial consumers who say they have a positive view of luxury and specialty retailers that offer BNPL as a payment option online and in store
  • 46%: Portion of department store customers who say they would switch to another retailer that offered BNPL as a payment option

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