BNPL And The In-Store Opportunity: Why Merchants Must Offer Payment Flexibility At The POS, February 2022 - Learn how offering BNPL in stores can help merchants boost revenues and earn long-lasting customer loyalty

BNPL And The In-Store Opportunity: Why Merchants Must Offer Payments Flexibility At The POS

Merchants, Take Note: Consumers Want More In-Store BNPL Options

Consumers may be equally eager to use BNPL whether shopping online or in-store, but in reality, it’s only available for about half of digital purchases and just one-fifth of transactions in physical stores. BNPL And The In-Store Opportunity, a PYMNTS and Zip collaboration, surveys 2,000 U.S. consumers to look at how merchants can close this gap and build lasting customer loyalty across both channels.

Inside the February Report

  • 56%: Share of luxury and specialty store shoppers who say they are highly interested in using installment payments for purchases online
  • 66%: Share of bridge millennial and millennial consumers who say they have a positive view of luxury and specialty retailers that offer BNPL as a payment option online and in store
  • 46%: Portion of department store customers who say they would switch to another retailer that offered BNPL as a payment option

    By completing this form, you agree to receive marketing communications from PYMNTS and consent to the sharing of your information with our sponsors, where applicable, in accordance with our Privacy Policy and Terms and Conditions. Sponsors may use this information to contact you directly. You may update your preferences or withdraw your consent at any time.

    to our daily newsletter, PYMNTS Today.