Building A Better App: Banks And The Innovation Imperative

The Building A Better App: Banks And The Innovation Imperative Report seeks to better understand how consumers’ spending and money management habits and preferences are changing in the digital age. It especially focuses on mobile card apps’ role in attracting new bank customers and maintaining existing ones’ loyalty. The report is based on a survey of 3,187 U.S. consumers who own at least one credit or debit card and at least one mobile device.
Inside the February Report
  • A better card app could motivate 28.5 percent of consumers to switch FIs.
  • These consumers spend approximately $2 trillion annually on their credit and debit cards.
  • 24.3% of consumers would be highly likely to seek banking services with Amazon, Apple or Google.

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