Building A Better App
The Building Better App Playbook: The Card User Preferences Edition, a PYMNTS and Ondot collaboration, examines consumers’ use of debit and credit cards and how it relates to their demand for better mobile digital services. The report is based on a survey of more than 3,187 U.S. cardholders.
Inside the July report:
51.5 percent: Share of credit-centric revolvers that are highly interested in downloading a prototypical “better app”
65.8 percent: Portion of debit-centric consumers that want card apps to offer easier account management
39.5 percent: Share of credit-centric revolvers that would consider switching FIs to obtain better card apps