Building A Better App

The shifting behaviors and attitudes of more than 3,000 U.S. cardholders inform PYMNTS’ Building A Better App Playbook series, an ongoing exploration into the unique role that card apps now play in consumers’ experience and a guide to leveraging those preferences with purpose-built apps that lead to satisfied cardholders and more profitable portfolios.

Done in collaboration with Ondot

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Inside the July report:

51.5 percent: Share of credit-centric revolvers that are highly interested in downloading a prototypical “better app”

65.8 percent: Portion of debit-centric consumers that want card apps to offer easier account management

39.5 percent: Share of credit-centric revolvers that would consider switching FIs to obtain better card apps

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