The shifting behaviors and attitudes of more than 3,000 U.S. cardholders inform PYMNTS’ Building A Better App Playbook series, an ongoing exploration into the unique role that card apps now play in consumers’ experience and a guide to leveraging those preferences with purpose-built apps that lead to satisfied cardholders and more profitable portfolios.
Done in collaboration with Ondot
51.5 percent: Share of credit-centric revolvers that are highly interested in downloading a prototypical “better app”
65.8 percent: Portion of debit-centric consumers that want card apps to offer easier account management
39.5 percent: Share of credit-centric revolvers that would consider switching FIs to obtain better card apps