Building A Better App

Building A Better App

The shifting behaviors and attitudes of more than 3,000 U.S. cardholders inform PYMNTS’ Building A Better App Playbook series, an ongoing exploration into the unique role that card apps now play in consumers’ experience and a guide to leveraging those preferences with purpose-built apps that lead to satisfied cardholders and more profitable portfolios.

Done in collaboration with Ondot

Inside the July Playbook

  • 51.5 percent: Share of credit-centric revolvers that are highly interested in downloading a prototypical “better app”
  • 65.8 percent: Portion of debit-centric consumers that want card apps to offer easier account management
  • 39.5 percent: Share of credit-centric revolvers that would consider switching FIs to obtain better card apps

    By completing this form, you agree to receive marketing communications from PYMNTS and consent to the sharing of your information with our sponsors, where applicable, in accordance with our Privacy Policy and Terms and Conditions. Sponsors may use this information to contact you directly. You may update your preferences or withdraw your consent at any time.

    to our daily newsletter, PYMNTS Today.

    Building a Better App Report