Building A Better App

The Building A Better App Playbook: Mobile Card App Features Edition, a PYMNTS and Ondot collaboration, examines the key components apps must possess to appeal to consumers and potentially lead them to switch financial institutions. The playbook series is based on a survey of more than 3,187 U.S. consumers.

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Inside the June Report

  • 77.2 percent: Share of consumers likely to switch FIs for better apps that are interested in spending insight features
  • 54.8 percent: Portion of regular card app users that are interested in payment plan features
  • 63.9 percent: Share of cardholders likely to switch FIs that would be highly interested in downloading a second stand-alone card app

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