Building A Better App
The Building A Better App Playbook: Mobile Card App Features Edition, a PYMNTS and Ondot collaboration, examines the key components apps must possess to appeal to consumers and potentially lead them to switch financial institutions. The playbook series is based on a survey of more than 3,187 U.S. consumers.
Inside the June Report
- 77.2 percent: Share of consumers likely to switch FIs for better apps that are interested in spending insight features
- 54.8 percent: Portion of regular card app users that are interested in payment plan features
- 63.9 percent: Share of cardholders likely to switch FIs that would be highly interested in downloading a second stand-alone card app