Cardholder Loyalty Engagement Report: How Rewards Programs Give FIs A Top-Of-Wallet Advantage

Cardholder Loyalty Engagement Report: How Rewards Programs Give FIs A Top-Of-Wallet Advantage

In The Cardholder Loyalty Engagement Report: How Rewards Programs Give FIs A Top-Of-Wallet Advantage, a PYMNTS and novae collaboration, examines how cardholders use loyalty and rewards programs in their everyday lives. We surveyed a census-balanced panel of 2,115 U.S. consumers about the types of rewards programs they would like to use, how many consumers have access to such programs and how willing they might be to switch banks to access their preferred rewards programs.

Inside the November Report

  • 23 percent: Share of consumers who would be “very” or “extremely” likely to switch banks for rewards they want
  • 51 percent: Portion of consumers who make online or in-store purchases via digital wallet
  • 49 percent: Share of consumers who want cash back rewards deposited directly into their accounts

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