The PYMNTS Commerce Connected series — a collaboration with First Data, now Fiserv — gives readers an overview of the latest developments, data and trends from the connected commerce space. Each Playbook covers major news involving relevant players and includes a data-driven deep dive into various retail segments and industries.
Inside the Playbook
The latest news in the space, including licensed merchandise retailer Fanatics’ new omnichannel partnership with several U.S. sports teams
An interview with Deanna Moreno Hernandez, mobile marketing senior manager for retailer Ace Hardware, discussing the importance of innovating omnichannel experiences to foster consumer loyalty
A Deep Dive exploring the rise of visual search technologies as well as ways to personalize them for optimal customer engagement