The PYMNTS Commerce Connected series — a collaboration with First Data, now Fiserv — gives readers an overview of the latest developments, data and trends from the connected commerce space. Each Playbook covers major news involving relevant players and includes a data-driven deep dive into various retail segments and industries.
Inside the March Playbook:
- The latest news in the space, including licensed merchandise retailer Fanatics’ new omnichannel partnership with several U.S. sports teams
- An interview with Deanna Moreno Hernandez, mobile marketing senior manager for retailer Ace Hardware, discussing the importance of innovating omnichannel experiences to foster consumer loyalty
- A Deep Dive exploring the rise of visual search technologies as well as ways to personalize them for optimal customer engagement